Models in Bikinis for H&M Swimwear of the Day

H&M did a pretty boring campaign that involved very little creative direction. They just got 5 models on the beach in their swimwear collection and I feel pretty fucking ripped off. You see, H&M is a huge company and they could have stepped up the shit a little. I mean we’ve all seen models in bikinis on the fucking beach to set a mood and sell bikinis to the masses, but we’ve never seen a campaign that involves those models in their bikinis using my face as a bike seat. Assholes.

Here are some pics of Daria Werbowy, Erin Wasson, Sasha Pivovarova, Julia Stegner and Lara Stone for H&M in bikinis….

BONUS – Here’s Daria Werbowy nude for Dossier Journal’s Spring Edition….You can see model pussy…which is code of hairy pussy cuz pussy hair is apparently fashionable when you work in fashion.

Models in Bikinis for H&M Swimwear of the Day May 6th, 2010