Zoo York is part of Marc Ecko’s Empire…the same dude behind Ecko….but more importanlty he owns all MY FRIENDS AT COMPLEX ….and his marketing team was smart enough to do a few things….first…they brought in internet sensation Kate Upton, cuz her ridiculous tits get hits, but then they also made the ad semi sexual and inappropriate, edgy and exciting, with bugs running commentary as her big titty bounce as she jogged….something I feel she doesn’t do…cuz she’s Anna Nicole Smith in the making….but it still got banned on MTV, leading to more press, taking this graff/skate brand from 1993, to a whole other level of mainstream…Money fucking making….