Every one in a while I promote the hip and the new music…because I am hip and relevant…thanks to press releases I get…
So here’s a little background:
The first video for Heems’ debut solo album Eat Pray Thug has arrived and it is just as crazy as the album. Inspired by a late-night infomercial Heems saw while on tour in India, the “Sometimes” video stars Adult Swim’s Eric Andre , Broad City’s Hannibal Buress , and Heems’ former Das Racist bandmate, Ashok “Dapwell” Kondabolu
Many years ago I met Das Racist, I was very drunk and they were trying to fuck a girl I was with…at least that’s what I assumed when I was very drunk…needless to say, we didn’t become friends…even though their song “Fashion Party”…made me laugh…but now I am helping promote one of them..because that’s just the kind of guy I am…I help people, even though no one helps me…
Now Here’s a little what the video is about:
“‘Sometimes’ uses a narrative revolving around an infomercial to create a commentary on race in not just the U.S. but India as well. As recently as 2010, the skin-lightening cream industry was worth $432 million in India and growing at 18% annually. Following in the footsteps of films like Kumare, the video also takes on the trope of exotic, spiritual Indian gurus in the West.” – Heems
Enjoy.