For Love & Lemons released this campaiugn promoting their bridal collection, which is nice because you know the model they used is some babe and not your wife, or really anyone’s wife..
I figure it is because wedding showers, or bridal showers, or whatever the fuck they are called require gifts, and the natural gift would be lingerie, so why not sell themed lingerie for people to spend their money on when looking for gifts…when really no husband wants to see their wife in lingerie,especially not on their wedding night when they just sold their soul to the deveil…and no wife wants to wear lingerie for her husband on their wedding night, because she’s just stole his fucking soul…unless of course she’s excited by her win…and more importantly..wants to feel sexy before it’s too late with the whole getting knocked up and fat and comfortable and shit…