Dua Lipa is a youtuber who has a career because social media dictates the trends…
Influence is no longer manufactured by marketing people sitting at the desk of a billion dollar media company based in LA and NYC…who have the power to create whatever they want because the audience are easy to manipulate idiots… It is not based on stereotypes from market research idiots who decide what and how much is going to sell.
The consumer, the people buying, now have the power to decide what is good, worthy of buying into, with their likes, follows and their pulling out their wallets as a way to crowdsource or vote on a product or a person they believe in….but probably shouldn’t….
I am convinced it is all the same evil coming at us…whether it is a dude with 5 billion views selling 1 billion dollars of make-up a year with his personal brand…or an evil company like proctor and gamble doing it…it is all the same shit…only the self starting influencer will end up being far more of a cunt for making magic happen, than the board of a public traded company…you know like the Kardashians…and all the big evil brands will just throw money at the influener to have them push product…so really nothing trickles back down to the consumer…we are just consistently fed shit and are forced to eat it…
So when people like DUA LIPA come along, a big youtube girl, the record labels seduce her cuz of the power her name has…throw money at her not based on merit or talent but based on audience…but it dosn’t mean they make good music…it just means Dua Lipa has more fans, money, marketing behind her and the ability to make her own shit songs, instead of focusing on Youtube cover songs…which as it turns out are just shit songs..
So here we are…stuck with shit fucking music…and some barely exciting marketing material for that shit music…
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