I don’t think there’s much going on here.
It was a clever marketing stunt for Zoolander 2. The fans of the movie are probably loving everything about this….
I just find the whole movies crossing over into the regular world with silly stunts annoying…But I guess when it is walking a Paris Fashion week fashion show……because the fashion world likes the idea of the publicity it will get…and has been all over hollywood since day one…it sells product…
I just find it cheesy as fuck..the dudes are old, Hollywood desperate and that is why I prefer Kanye Dancing to the Seinfeld Theme Song